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, you buy it directly from the provider. The price does not include, for example, rental costs, like it does when you purchase a medicine at a land-based pharmacy. Besides, you can choose to buy a generic drug instead of a brand one. Most brand name medicines have generic alternatives, which have a similar chemical composition but are much less expensive. Generic drugs have the same dosage, pharmacological effect, indications, and contraindications as their brand name counterparts. Many potential buyers express concern that quality may be compromised in cheaper generic medications. In fact, a generic drug is a replica of its brand name counterpart, which can be legally produced (if approved by the FDA) when the patent for the latter expires. Brand name drugs are more highly priced because the manufacturer has invested a large sum in research, development, and marketing. Finally, reputable Canadian online pharmacies use contemporary marketing options. To attract clientele, they arrange promotion actions and offer substantial discounts from time to time.